Bloomberg’s Godawful Cringey Social Media Campaign

One day after the Iowa Caucus mayhem, Democratic presidential candidate latecomer Michael Bloomberg announced he would be doubling his campaign advertising budget. Two days later, Liar Liar Pants on Fire Gingerbread Man made his debut in campaign videos targeting Trump.

Although the dancing, sugary treat was initially met with mixed reactions, it was his response video to Trump’s post-acquittal speech the next day that set Twitter ablaze. For over two minutes, the flaming gingerbread man (reminiscent of the Shrek character) dances with “lie” and “unfair” voiced over the music repeatedly. 

Twitter mercilessly raked the Big Gulp banning former NYC mayor over the coals for the cringeworthy ad.

Twitter users immediately began comparing gingerbread man’s diminutive stature to “Mini Mike” as President Trump dubbed him earlier in the week.

Bloomberg has been rising in the polls, with the most recent Morning Consult national poll results showing him tied with Elizabeth Warren for third. Along with the announced infusion of funding into campaign advertising came the news that the billionaire’s campaign has begun recruiting social media influencers to boost the campaign’s online image. 

According to The Daily Beast, “For a fixed $150 fee, the Bloomberg campaign is pitching micro-influencers—someone who has from 1,000 to 100,000 followers, in industry parlance—to create original content “that tells us why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected.””


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