Bloomberg’s Godawful Cringey Social Media Campaign

One day after the Iowa Caucus mayhem, Democratic presidential candidate latecomer Michael Bloomberg announced he would be doubling his campaign advertising budget. Two days later, Liar Liar Pants on Fire Gingerbread Man made his debut in campaign videos targeting Trump.

https://twitter.com/Mike2020/status/1225128907805949952?s=20

Although the dancing, sugary treat was initially met with mixed reactions, it was his response video to Trump’s post-acquittal speech the next day that set Twitter ablaze. For over two minutes, the flaming gingerbread man (reminiscent of the Shrek character) dances with “lie” and “unfair” voiced over the music repeatedly. 

https://twitter.com/Mike2020/status/1225566201079848960?s=20

Twitter mercilessly raked the Big Gulp banning former NYC mayor over the coals for the cringeworthy ad.

Ok, Trump lies, I get your point

But… uh…. wtf is the gingerbread man doing?

Was Bloomberg's campaign doing drugs when they thought this up? https://t.co/4EhgpqfRZE

— Tim Pool (@Timcast) February 7, 2020

Weird. I could have sworn Bloomberg banned gingerbread men back in 2007. Guess it was just a NYC thing. https://t.co/EKUyCtG0Ak

— Cam Edwards (@CamEdwards) February 7, 2020

How much did you pay for this abomination?

— Ian Miles Cheong (@stillgray) February 7, 2020

What in the hell is this?

— Ryan Fournier (@RyanAFournier) February 7, 2020

dems cant count dems can’t meme

— shoe (@shoe0nhead) February 7, 2020

Bloomberg’s entire campaign is an acid trip

— Joey Salads (@JoeySalads) February 7, 2020

https://twitter.com/arabbitorduck/status/1225647396387876869?s=20

Twitter users immediately began comparing gingerbread man’s diminutive stature to “Mini Mike” as President Trump dubbed him earlier in the week.

Mini Mike is now negotiating both to get on the Democrat Primary debate stage, and to have the right to stand on boxes, or a lift, during the debates. This is sometimes done, but really not fair!

— Donald J. Trump (@realDonaldTrump) February 2, 2020

why are you 4 feet tall

— Caleb Hull (@CalebJHull) February 7, 2020

It was disgusting what you did to that poor gingerbread man.pic.twitter.com/srvOtw1hve

— Carpe Donktum🔹 (@CarpeDonktum) February 7, 2020

Hey everyone Mini Mike aka @MikeBloomberg does not want people tweeting out memes of him and calling him mini.

He demands respect so let’s piss him off

*RT or use the hashtag #MiniMike pic.twitter.com/Y3b4ooE4wY

— Terrence K. Williams (@w_terrence) February 2, 2020

Bloomberg has been rising in the polls, with the most recent Morning Consult national poll results showing him tied with Elizabeth Warren for third. Along with the announced infusion of funding into campaign advertising came the news that the billionaire’s campaign has begun recruiting social media influencers to boost the campaign’s online image. 

bloomberg is about to pay tik tok teens millions of dollars to explain why stop and frisk is good actually while a poorly animated gingerbread man dances to sicko mode https://t.co/uRWeVNpVXa

— Nathan Bernard (@nathanTbernard) February 7, 2020

According to The Daily Beast, “For a fixed $150 fee, the Bloomberg campaign is pitching micro-influencers—someone who has from 1,000 to 100,000 followers, in industry parlance—to create original content “that tells us why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected.””

https://twitter.com/markmarksback1/status/1225857459643985922?s=20