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Panera Bread wants its customers to know something: your guns are unwelcome in our stores.

CEO Ron Shaich recently announced the company’s decision to prohibit guns being brought into any of its 1,800 outlets across the country after weeks of consultation with anti-gun activist group Moms Demand Action for Gun Sense in America.

In an interview with CNBC, Shaich explained the decision, saying,

Within our company, we strive to create Panera Warmth. This warmth means bakery-cafes where customers and associates feel comfortable and welcome. To this end, we ask that guns not be brought into this environment unless carried by an authorized law enforcement officer. Panera respects the rights of gun owners, but asks our customers to help preserve the environment we are working to create for our guests and associates.

The announcement was met with praise by Moms Demand Action, who are now applying pressure on other companies to follow a similar course of action. According to Forbes,

“Panera deserves our thanks and our congratulations for taking this important step, and I applaud the company for proactively consulting Moms Demand Action as it developed and implemented its policy,” said the group’s founder Shannon Watts, who has herself become the focus of ire from open carry activists and the NRA in recent months following efforts to see retailers and restaurant chains change their firearms policies.

 Watts and her team have most recently spent six figures on an ad blitz aiming to force the hand of Kroger, the country’s largest grocery store chain. As of press time, Kroger KR +2.69% maintained it would respect state and local laws on gun rights.

Panera Bread joins Starbucks and Target on a growing list of companies resolving to ban guns from their stores.

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  • TheJ

    1) The last line of the story is factually wrong. All those businesses list have not “banned” guns. They have not posted the legal signs denying guns on premises and as much as the anti-gun group wanted them to, they did not changed their “policy” to that of not allowing guns. They simply made public statements asking folks to voluntarily not bring in guns. That is not a “gun ban” but merely a placation of the antigun groups to get off their radar without actually changing anything.
    2) This was from 2014. It is not exactly current news.

  • reichardkonige

    Yep so far in Florida the only place that actually put up a sign is IKEA. And then they put up a “No Waepons” sign at that. Apparently they must have stopped selling knives and heavy objects. Panera, Chipotle, and Starbucks have not put up any signs.

  • Tului

    Welp, was going there for lunch today. Guess they lost a customer