Gillette Uses New Ad Buy To Lecture Men On Toxic Masculinity
Evie Fordham Brand adviser Dean Crutchfield called Gillette’s new ad campaign fighting so-called toxic masculinity a “risky move.” The nearly two-minute ad, titled “We Believe,” doesn’t focus on men shaving and instead shows footage of men interacting. The campaign could represent a grab for the millennial market and its huge buying power often motivated by…

