There is no doubt that the online casino industry is blowing up. That much is evident by projections that speculate that it is on its way to pull in annual revenues of $158 billion by 2028. Not only is legalization regarding this pastime growing laxer everywhere, but more and more people are discovering the thrills from home that engaging in casino-style entertainment can bring.
Nevertheless, due to legal restrictions, this sphere does not have access to the same advertising tools available to other industries. That is why promotions are the backbone of this sector. Deals that offer percentage matches, free spins, or additional perks are the essential elements of online gambling marketing. However, what few laypeople know about these offers is that there is a myriad of ways on how a player can get his hands on them.
Use Bonus Codes
Coupons have been mainstream since the 19th century when Coca-Cola decided to utilize them as a promotional device. Today, they have gone digital in the form of promo ciphers, usually a one-word combo of letters and numbers that allows access to an exclusive promotion. Such ciphers can get featured in newsletters, posted on forums, shared on social media, and so on. Casino bonus codes are an effective tool in any gambling marketer’s toolbox and an aspect of the online gaming experience no one should underestimate.
Claim Promotions Through Social Media
It is useless to point out how massive social media has become. Facebook and Instagram have billions of users and are some of the most active sites on the internet. Thus, it only makes sense that gambling operators will choose to engage their existing and potential users on them. Nowadays, Twitter and Instagram casino promotions are commonplace, as particularly crypto gaming sites utilize these methods to attract new customers and raise their engagement levels on social networks.
Get Tailored Deals Via a VIP Host
Loyalty systems are in fashion. Therefore, online casinos also implement them to keep players happy, or as they say in the industry, to stay and play. Often, such schemes involve point-collecting via bet activity. The more a person wagers on a platform, the more points get collected en route to tier ascension in a VIP program. One of the most common perks in these systems is a VIP account manager, who can provide enticing deals that serve regular player’s needs best. There is no public guidebook on what these deals maybe, as casinos refuse to list them, adding to their mystery.
Get Rewarded For Community Participation
Yes, you read that correctly. If a casino has a public chat or forum, it usually runs promotions that reward users actively participating in on-platform discourse. The more conversations are going at any given time, the more active the casino appears to be, and its appeal increases to those browsing it. Crypto gambling sites utilize a promotion called rain, where they give away digital currencies every few hours to users posting in the public chat. Forum offers are often more elaborate, involving contests with leaderboard challenges. Some casinos even feature prize trivia quizzes for chat users.