Here’s How Rand Paul Wins the Next GOP Debate
2. Appeal to Older Voters
Senator Paul has done exceptionally well building a campaign infrastructure with younger people, just as his father did. The demographic break-downs of his successes in polling reflect as much. However, in order to continue improvement, he must expand his base and begin to make appeals to older voters. There is no cut-and-dry way to go about this, but it involves connecting on a personal level with baby boomers on issues which they truly care about. This could include making moral pleas for his brand of libertarianism with a Christian tilt, as he has sometimes done when discussing military interventionism and the War on Drugs. These arguments can also be posited well when discussing them in the context of doing what’s best for the children of these older Americans.
Undoubtedly, any attempts to garner the votes of older Americans must also include a discussion about Social Security, Medicare and Medicaid. In this area, Paul must be very careful, as he cannot be seen as against these programs. However, he could use his experiences as a physician to exemplify how he would be better than others at resolving high medical costs. He could also take the lead in the current field in proposing a concrete, market-based solution to replace the Affordable Care Act.
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