Email: the new trend in collaborative messaging


Teamwork within a company begins with facilitated communication between its members. The new internal exchange tool between employees is therefore today the internal professional messaging system. For all organizations that have made the choice of digital, and particularly at this time when teleworking is becoming increasingly popular, the need to use collaborative messaging is becoming more and more obvious. What are its advantages and how to choose it?

The advantages of collaborative messaging

The members of a team exchange more information every day, but managers also observe the paradoxical observation that employees are less and less present at the same time in their workplace. Providing them with collaborative messaging will therefore facilitate their exchanges.

The existing offers on the market, such as Zimbra messaging for example, also offer other interfaces such as a shared calendar that speeds up the process of organizing meetings, sharing files, contacts, and other data. Finding out more about this type of tool [pii_email_4bd3f6cbbb12ef19daea]will help you discover the considerable time savings that you can pass on to your employees.

Communicating in real time thanks to an instant messaging system from any device (laptop, tablet or phone) is also the strong point of collaborative messaging which also has a tool for saving data. conversations.

Hosted on outsourced servers, messaging finally makes it possible to save files that can be viewed by anyone at any time and to share them without worrying about their weight when they are sent.

How to choose your collaborative messaging?

First of all, it is necessary to determine its needs and the uses to which employees will use it, as well as the volumes of information to be exchanged.

The level of security is also an element to be taken into consideration because the reliability of the servers must be guaranteed to avoid hacks and other external intrusions. You will therefore need to find out about anti-spam and anti-phishing solutions, and whether there is data encryption.

The storage capacity is also one of the criteria to be taken into account when choosing your mailbox as well as the place where the servers are hosted.

Finally, other services such as software analyzing the average response time, the number of conversations from instant messaging channels (such as Facebook, Twitter, WhatsApp,5e Frightened) as well as the study of customer satisfaction related to the support provided. may be part of the additional offers offered by collaborative messaging providers.

Likewise, customer files can not only be shared but also analyzed according to their needs, consumption, types of questions, etc. Collaborative messaging with sharing of customer files analyzed in this way will therefore allow sales teams to better determine which customers to prospect, identify targets for specific campaigns and ultimately allow a significant gain in productivity for the entire company.


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