In modern business, the logo is an integral part of the brand. It includes branding, individual style and embodies the main concept of the enterprise. High competition in the air transportation market leads to the fact that every company strives to stand out. It is not enough to talk about the company’s services and the benefits of cooperation. It is important to be remembered by a potential buyer so that the cooperation turns out to be multiple.
The logo should evoke direct associations with the company and its field of activity. At the same time, the characteristic features should not overlap with other similar enterprises.
What is taken into account when creating a logo?
Large and medium-sized airlines have their own logo. As a rule, airline logos are similar to each other, but differ in concept. The presence of such elements as: signs and symbols, text, as well as numbers is allowed. Such an image will be applied to aircraft, tickets, flyers, booklets and other products associated with the company.
Corporate style of the enterprise is always individual. When developing a logo, the features of the company and its specifics should be taken into account:
target audience expectation.
Features of the region (location, regions of work).
Company activities (passenger or cargo flights).
National and ethnic features.
Differences of the airline from other enterprises.
The resulting logo should not be complicated and cause questions from consumers. At the same time, it should contain a clear concept that will immediately be remembered by passengers.
Stages of creating a logo
Creating a corporate identity for a company is a complex and creative process that requires full dedication. You will need to collect and analyze all the information about competitors in order to get a rough understanding of the final product that will have to turn out. Consider the main stages of creating a corporate identity and branding:
Name. It should be easy to hear and easy to remember. Pronunciation should not be difficult.
Tagline. This is a short phrase that reflects the mood and concept of the company. Should be short but succinct.
Logo. A brand name that reflects the advantages of cooperation with the airline. It should be simple but unique.
Color palette. Well-chosen tones will create a trusting relationship with passengers and help them tune in for a comfortable flight. It is not recommended to use bright and aggressive shades.
Font. Only corporate fonts are allowed, which will be part of the corporate image of the air carrier. Exclusivity in everything will ensure the success of the company.
A uniform. The appearance of employees should also be in harmony with the concept of the company, its corporate colors and other features.
By working through all of the above aspects, you can achieve good results.
5 tips for creating a good logo
It has been proven that people differ in visual perception. For this reason, among the abundance of airlines, the one that seems better from the aesthetic side will be chosen. Let’s take a look at 5 effective tips to help you create the perfect logo:
No extra creativity. Ingenuity is always welcome. But it can complicate the logo so much that it will be incomprehensible to the perception of passengers. All symbols and elements must be clearly visible without causing questions. The passenger will only need to look at the symbols of the company in order to understand its essence and remember what he saw.
Colors matter. Color is not only used to create a beautiful logo. This is an effective tool that helps convey the concept of the brand to passengers. These can be brand colors of the region, as well as other solutions.
Tagline. Many airlines refuse this element. This is a big mistake, because the slogan is the message of the air carrier to passengers. It should be short, but clearly express the main advantages of the company.
Uniqueness. If the logo is beautiful, but not unique, it will never be remembered by passengers. The standard badge with an airplane and other symbols no longer arouses enthusiasm. You should choose unique solutions that are not similar to competitors.
Concept. The logo must reflect the type of activity of the air carrier. This is his closeness to nature, constant flights and other elements. The components of the logo should be chosen so that they immediately evoke associations with the airline.
Experts advise to analyze the symbols of other companies for inspiration. These can be logos of airbus or other large companies. Having received an approximate understanding of the symbolism and its features, you can start creating unique content. Branding plays an important role in the life of any company. Only a successful strategy can become the basis of success.