By: Laura Meyers
Sometimes you gotta fake it to make it.
And apparently that’s just what some political candidates are doing now thanks to a “rent-a-crowd” service.
Crowds on Demand is the leading American publicity firm that provides clients with paid actors to act as fans at rallies and events.
When Ian Cioffi called Crowds on Demand, acting as a GOP candidate’s campaign employee, Founder/CEO Adam Swart said:
I have found our approach has led to increased poll numbers and, in many case made the margin of victory for a few reasons:
A) Photo-ops at rallies. Having a diverse group of people (race/gender/age) around the candidate is critical especially for those who are constantly followed by reporters but even for those who only get a couple pieces per day.
B) Enthusiastic crowds bring more media attention and shift the narrative onto grassroots supporters. Press always want to understand why people support candidate x or candidate y. Giving them great footage of enthusiastic supporters speaking about their love for the candidate provides great quotations
C) Gives a sense of legitimacy for the candidate among their existing supporters. When they see lots of enthusiastic folks at rallies, they feel like they’re backing the right horse.
All employees of Crowds on Demand sign “binding non-disclosure agreements” before being assigned to a job, so as the ensure they won’t leak their identity to anyone at or about an event.
Swart said that the company’s only worked with one “serious” presidential candidate, and since the business’s website was only just created in 2012, speculation arises as to which candidate he could have been referring to.
The company’s website tells customers:
Do you want your company, your political cause, your best clients or just somebody you love to be noticed? Look no further. We are the experts at celebrating your top salesperson, your best clients or a family member with a memorable and fun event! We’ve been profiled on Good Morning America, GQ Magazine, the national and international press as the company that separates you from the crowd. How do we do this? With your crowd! Yes, we’d love to follow you with flashing cameras and adoring fans if you want to be treated like an A-lister. If your company or non-profit is looking for thoughtful ways to create buzz, we can help you with our creative and proven guerrilla marketing strategies. Read through some of our case studies and then give us a call-let’s get you noticed!
I know who I’m calling for my next birthday party. You should come! It’s gonna be huge.