Your website’s domain name plays an important role in your brand-building efforts. However, that is not the only area where it makes a deep impact. It is also important for SEO and for your targeted audience (users). So when you choose your domain name, it is important to consider all these different factors and perspectives to ensure that you are making the right choice.
Here are the 6 things to consider when choosing the perfect domain name:
1. Consider Company Name
It is considered a good branding philosophy if your website is named after your company name or brand. This helps maintain consistency for your targeted audience. At the same time, it is important to protect your company name and brand. This means that you will have to purchase multiple domains that contain your brand/company name in exact matches. In owning all your domain variations, you will be able to prevent spammers and competitors from deteriorating your brand’s value.
2. Choose Keyword-Rich Domain Names
It will take some brainstorming to identify the keywords that are relevant to your business. There are many keyword research tools that can help you research and identify the perfect keywords. This includes:
- Google Keyword Tool
- Keyword Tool
It is not important to include more keywords, but the most relevant ones in your domain name.
3. Consider the SEO Perspective
While keyword research is also an important part of SEO, you should choose a domain name keeping in mind other optimization aspects as well. Even when considering all the above-mentioned factors, it is important to address this aspect. Eventually, your website is going to generate most of its traffic through search engines and not from direct searches.
The name should also be relevant to the content on your website. Otherwise, it can be difficult for your pages to rank high for the content. At the same time, you shouldn’t have to choose a domain name that is too dull and is focused solely on the content. The key is to strike the perfect balance between a great-sounding domain name and practicality.
4. Choose a Memorable Domain Name
While it is important that the domain name is related to your company/brand name, it is also important that it should be easy for your target audience to remember. Choose a name that is easy to read, speak, and remember. Making it easier to type further adds to its human value.
Simplicity requires that it shouldn’t just be a commonly used word or be easy to spell or speak out, it should also contain as few words as possible. It is best to create a domain name that is not longer than 2 or 3 words. It is also important to avoid phonetic elements that confuse users.
It is also recommended to avoid corporate jargon and slang unless your business operates in a highly-targeted niche. You should also test the name to check how the words run together. There should be a good flow without any surprises.
5. Choose a Unique Domain Name
Uniqueness is one of the important rules of domain names. However, uniqueness doesn’t just refer to the combination of characters, but also to creating an overall brand name that is unique to spell and remember. So, this element should address both the legal and technical factors. A unique domain name can be found at Hostinger. The web host also allows you to search and find the perfect website name using its domain search feature.
Besides the human element, it is also important to consider the legal aspects. You will also have to address the legal perspective to protect your interests. You can get into legal conflict even if your domain name is focused to be that of another organization. As a blogger, the domain name you choose may clash with another blogger’s site who has worked for years to build their name and reputation. It may be complicated to control copyrights over the web, but there are still options for people to protect their intellectual property rights.
It is suggested to do some online research on websites, blogs and company names with significant resemblance to your proposed domain name. It is likely that there may be organizations and bloggers with the same name as your potential domain name, but they haven’t yet bought the domain name yet.
6. Consider Your Domain Extensions
‘.Com’ is the most commonly used domain extension. .Org and .Net are other widely common extensions. Then there are country-specific extensions. You should choose an extension based on the audience you are targeting, your niche, and your goals. There is a free online tool that help you to search domain name: https://smallseotools.com/
There are even more options and you may be able to find something that describes your operations more accurately.
7. Avoid Impulse Purchase
Many people start with a domain name idea in their mind and register it immediately without considering other options. This is also known as impulse purchase. It is important to do as much research as possible and consider your future needs as well. You don’t want to make any changes or rebrand after a few years. Choose something that will stay relevant in the short and long-term.
So make sure to consider all these factors when choosing the right domain name for your website.