2. It just becomes one giant popularity contest.
Most people don’t want to hear about the tax plan you spent years perfecting or how you plan to bring peace in the Middle East. They want to know if you’re someone with whom they can envision themselves having a beer. Or maybe someone who they think can spell “potato(e).” They might even want to know if you regularly wear an American flag lapel pin. Perhaps the best leaders might not always necessarily be the “coolest” people.
