Coca-Cola’s “Small World Machines” give people the opportunity to interact with one another in a friendly way across borders and political lines.
In a beautiful video, Coca-Cola attempts to build positive relations between India and Pakistan through sharing an ice-cold beverage together. The video shows video connected vending machine placed in both countries where users can purchase a Coke and make a friend in the neighboring country that has experienced chilly relations in the past 60 years. The push by Coke is an interesting case study in applied libertarian foreign policy in that it shows how corporations left to their own devices can do great things for peace in the name of capitalism and free trade. It reminds me of a quote from Bastiat: