2. Be a Different Kind of Republican
In a field of 16 candidates, it is easy for voters to get lost as to who is who. However, this should be an advantage for Rand Paul, as he is easily the most unique of the field. Paul has recently begun again elaborating upon this point, as he has courted young voters with his already-successful Students for Rand initiative. He has also spoken extensively about his opposition to NSA spying, as well as the War on Drugs and foreign interventionism.
While some more “traditional” Republicans may cringe at such propositions, Paul is likely the only GOP contender who is willing to candidly discuss these issues. Even if the sect of the electorate which he is courting on these issues is small, he can distinguish himself and solidify small coalitions which can amount to significant pluralities in a crowded primary field.
