In a newly released Wikileaks email, Hillary Clinton‘s campaign discusses its strategy in attempting to court millennial voters. In the message, Clinton ally Wendy Bronfein states:
It’s sad but I’d also advise she needs a more trivial approach to her an arsenal. BS has made his campaign/movement symbiotic with a pop culture trend. HRC needs this kind of infusion to pull younger voters. And she may not be the best face of it so so maybe it’s trending figures to advocate for her b/c that’s the crap that young people pay attention to. I hate to generalize a generation but by social media nature, they “follow”. So if someone they identify as cool endorses – they will likely fall in line with that candidate.
(Don’t forget Bill had “don’t stop” campaign song, that was a pop culture play and had his Saxophone moments. It’s fucking dumb but being “cool” counts for more than it maybe should)
True to form, Clinton has made celebrities a large part of her campaign. She enjoys the endorsements of hundreds of actors, athletes, and musicians. However, while she is projected to do better than Trump with millennials, she has spent considerable time fending off Gary Johnson among this demographic.