Would you like to create videos to publish on your website in the hopes of acquiring more traffic, increasing engagement, or even improving conversions? If so it is important that you publish video content that is effective, so that you stand the best chance of achieving those goals.
While there are many different types of video content that you could create, some are consistently more effective than others. In short these are the types of videos that you should try to create, and 3 in particular stand out:
- Instructional ‘how to’ guides and tutorials
Because these videos instruct and guide viewers how to perform tasks or actions, they are by very definition useful and of value to viewers. What you may not realize however is that instructional guides are a very versatile type of content. Aside from being useful and informative, these videos can indirectly promote products or services by showing them in action as part of the guide.
- Video blogs or ‘talking head’ discussions
If your website is mostly a blog or you have a strong personal brand, these types of videos can be excellent. Essentially they can allow you to discuss a topic directly, while injecting your own personality into the video. Both your topic and the manner in which you dissect it will count for a lot with these videos, as the focus will be squarely on you and the points you’re putting across.
- Interviews with experts
Rather than giving your own opinions, you could interview an expert and record it. The appeal of interviews should be easy to see, and they’re actually a lot easier to create than you might imagine. Instead of recording a physical interview you could conduct it over a video call and record the contents to publish online. It is worth noting that the same technique can also be used to record a panel discussion, which is an effective type of similar video content as well.
Depending on your niche and the topics that you want to cover on your website you may find that one (or more) of these types of videos are a more natural fit. To record some types of guides or video-call interviews you may to record your screen, and Movavi Screen Recorder for Mac can help you to do just that.
Movavi Screen Recorder for Mac is a user-friendly video recorder for Mac that will let you record any footage at all from your screen. It is easy to adjust the recording parameters with it, so you can define the capture area, set the audio source, adjust the sound levels, and more.
In its features you’ll find helpful tools that could help you to create better video content. For example Movavi Screen Recorder for Mac can capture keyboard or mouse actions, which is great for video guides. Suffice to say you should explore its features and try them out, as it will let you create more compelling and effective content for your website.
